6 Ways to Increase Your Engagement Rate on Insta

Three years ago, all of the attention was about the size of an influencer's audience -- how many Instagram"followers" they'd. Brands and marketers alike assumed with more followers, meant more earned for each dollar spent, or so they believed.

A very low ER is a cause of concern, however the origin of which might be a range of things.
Before I explain to you how you can increase your ER, I will lay out some of the main factors in what can cause it to be reduced.

Poor quality content
Posting too often
Not providing value
Quantity of followers
To compute your ER, you can use among the free Instagram tools like the MightyScout engagement rate calculator. It's calculated by adding your comments and enjoys and dividing it by your follower count -- usually given as a result of the ordinary ER throughout the last 30 posts.
While a 2.5% ER for an influencer with 2,500 followers would be considered low, it would be considered ordinary for one with over a thousand followers. Nevertheless, let's look at some industry benchmarks.
Less than 2% = Low engagement rate.

Above 4 percent = High participation rate.
Why is your engagement rate important?
As I said, marketers value this metric and maintain it high when analyzing what they'll offer you, or even when they'll contact you at the first location. A poor ER means they are placing their advertising dollars in danger. Whether you use Instagram for business, or for yourself, increasing your ER should be top of mind.
Top 6 Ways To Raise Your Donation Speed
Grow your viewers with genuine followers
One of the simplest ways to grow your follower count would be by follow & refollow, which I laid out in my guide to developing your follower count. Although, this approach shouldn't be relied upon as your core development plan as it attracts a majority of robots and other influencers that are simply only following and unfollowing.
I think building your account to obtain more social signals is important. Having over 10,000 followers gives you more standing. When real Instagrammers land in your profile, they will be more likely to follow you.
If you watched my movie about how best to raise your follower count, you'd have noticed that engaging on niche hashtags with personalized remarks and a strong call-to-action to follow you, is one of the best ways to grow an authentic audience that appreciates the content you produce for them.
2. Increase the quality of your articles
Definitely one of the most crucial factors in increasing your ER is the quality of your content. Make sure that every photo you find is bright, crisp, and exciting. Additionally, it is no secret that Instagram captions are key to creating engaging content. The caption you write must also include a minumum of one question (preferably since the first sentence).
If you doubt your creative ability to curate high quality content, collect inspiration from other successful influencers. Adhere to those you aspire to be like and also get started copying the content they create, right down to what's in the backgrounds of the photographs and what Instagram filters they use. Can they post a photo licking ice cream with a single leg in the air, standing on the sidewalk using a palm tree in the background? Great, copy it.
While you may not consider yourself artistic or creative right now, you are able to replicate people who are till you yourself are.
You've got the answers to the exam, all you need to do is copy them onto paper.
3. Post according to your audience insights
In case you haven't already changed your Instagram profile from a personal to a company account, do it today. There are no downfalls to getting a business account, nor can it be reserved for businesses. Among other perks, you'll receive access to audience insights. This will breakdown when your audience is most active, providing you with the best times to upload your posts. However, you should aim to post an hour or two before your summit engagement window, particularly if this window drops 9PM or after. Reason being, your article will only be viewed for a few hours before most of your followers will soon be shutting off their phones for the evening before heading to bed.

This way, you'll allow yourself an hour or two to gain opinions and likes, before hitting your peak engagement buy instagram followers window at which you can then ride the Instagram algorithm.
4.
If you are a student of ours, you'll have seen me preach again and again on providing value for your viewers. I have mentioned it before and I'll say it again; folks do not care about you, they only care about everything you could do for them.
Be it entertainment, business training, fitness tips, or tech recommendations -- you have to decide what skill set you have others can gain from.
When your audience looks to you for assistance and guidance on a particular topic, they will obviously be more in tune with your content. I use this case a lot, also for good reason:
You are a fashion influencer that specializes in providing affordable fashion information to working and lower class folk. Your audience enjoys your articles and seeks your advice -- you supply them More information value.
However, most fashion influencers simply share their favorite outfits in too staged photos using simple post captions. There is nothing that makes that influencer unique and their viewer's interest in them often stops at appearance.
If you are struggling to find a means to provide value, start by becoming a student of your craft. As you create articles and grow your own audience, engage in Facebook classes, masterminds, and subreddits. They say you're the subject of the five people you spend time with -- why can not one of those five be entire communities in your field of expertise or interest?
When you are feeling confident enough to begin teaching others your craft, integrate it into your content. You can even utilize Instagram Stories to survey our audience to see what kind of content they would find valuable.
5.
Quick, simple, and straightforward. Sort through your articles and archive (or delete) any that either doesn't match the aesthetic of your webpage, or received low engagement. This will immediately raise your ER since these articles will no longer be skewing your numbers.
6. Use market hashtags
You likely use hashtags already, but just how much consideration do you give to that ones you use? The reason hashtags work for some people is because they either already have a large accounts and can show up from the'Top Posts' for that niche, or they are smart and choosing niche hashtags.
Create a bank of 3--5 separate lists of 30 hashtags and save them on your phone's notes or at Google Drive. Instantly after you upload a post, paste them into the very first remark.
If you pick only those which were used millions of times, you'll only appear at'Recent' for a few minutes before you are too far down the feed for anybody to locate you.


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7. BONUS: Combine engagement pods*
Engagement pods are Immediate Message (DM) groups of influencers up to 32 individuals, who can each share their posts to the group to have the other members go in to like and comment on their posts.
It is possible to discover these pods by appearing on Reddit or inside Facebook Groups. They are easy enough to locate within a couple of minutes.
While these can be effective, they do have their downfalls. It's common practice to post generic comments like"OMG I want this" on class member's sponsored articles, which can be easily spotted by manufacturers. When the only people commenting on a post are different influencers, it's apparent that they are active in engagement pods.
They will also be time consuming as you'll frequently have to like and remark on dozens of posts each day. Who would like to open their Instagram program and find that they have 87 articles that they will need to like and comment on? Not I. If I had been you, I'd simply use them to kickstart your expansion and then ditch them after you have momentum.
What is the buzz around Instagram automation applications?
Don't. Did Instagrammers not learn their lesson when Instagram banned countless accounts for buying likes and remarks? These Instagram bot automation tools are not only costly, they do not guarantee any results and are often run by 17 year old, self-proclaimed marketing and advertising gurus. They are also against Instagram's Conditions of Service, which means there is a higher risk of getting caught in one of their mass accounts cleanups they perform a few times per year.
How would you like to spend all of the money and time growing an Instagram account through automation programs, only to open the app one day and see that your account was banned? I really don't imagine you'd discover that enjoyable.

It retains potential to make you more than the usual 9--5, at a portion of this time. Soak up as much information as you can online, put these practices into position, and have patience.